7 Create Your Consumer Experience Vision. KnowWhere YouWant to Go. Your consumer experience vision gives everyone in your organization a clear view of the future. This process should intentionally be aspirational and serve as a rallying point for executives to champion and work toward. To be successful, you must strive for complete buy-in from leadership, providers, and staff, with the goal of using your vision to guide everyday actions. Some considerations in creating your consumer experience vision include: Meaningful consumer insights must serve as the basis of your work It should be easy to understand and communicate It should be relevant to all consumer segments It should be unique to your organization With your vision in place, identify your strategy and approach for getting the work done. Start by determining what data and research will be needed, how executive buy-in will be achieved, what tools and methodologies will be used, and how change management will be woven into the fabric of the work. Make sure that you use the voice of your consumer to anchor every decision. And continually return to your vision statement to ensure that your work is not losing focus on meeting consumer needs. Next comes the hard part. Making it real. LEARN MORE
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