| © 2022 Freed Associates, Inc. 8 Avoid the SqueakyWheel. Consumer experience improvement opportunities can sometimes surface through “interesting” avenues (a call to the CEO, a specific consumer complaint, team members with strong personalities and very particular opinions). Don’t let a squeaky wheel influence where you focus your efforts. Improvement opportunities should be surfaced through data analysis and consumer research that provides an objective lay of the land. Identify and Choose Your Opportunities Carefully. © 2022 Freed Associates, Inc.
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