Greetings,

As we celebrate Freed Associates’ 35th anniversary today, I am deeply grateful to everyone who has been a part of our journey — our incredible team, our dedicated clients, and the broader healthcare community. I want to wholeheartedly thank our clients for the trust that you continue to place in us. As always, our mission is to be your partner in navigating complexity, achieving meaningful outcomes, and creating positive change for the people and communities you serve. For over thirty years, this mission has served as our North Star, and it will continue to guide us for decades to come.

At Freed, we are a team. I have the utmost appreciation and respect for our employees, whose commitment, insights, and care make it possible for us to deliver exceptional work every day. Equally inspiring is the way our team supports one another — with generosity, empathy, and a shared sense of purpose that strengthens every aspect of our work. Each milestone we’ve reached is the result of collaboration — our clients’ vision paired with the dedication and expertise of our talented consultants. Together, we’ve faced industry-wide challenges with determination, creativity, and integrity, consistently finding new ways to adapt and succeed.

This is also a year of transition as I prepare to retire, and my daughter, Allie Freed, steps into the role of CEO. Allie’s leadership, energy, and deep commitment to our values and culture ensure that Freed Associates will continue to evolve alongside our clients, while staying true to the principles that have guided us from the very beginning. Thank you for being part of our story, and for allowing us to be a part of yours.

In this issue of our newsletter, we’re bringing you a range of informative content related to the ever-evolving healthcare landscape. You’ll find eye-opening insights in our U.S. and California Healthcare Trends & Predictions Report. You’ll have a chance to dive into the hot topic of Prior Authorizations. And, you can learn how one health plan is addressing affordability and transparency for prescription drugs.

Best,

Dava Freed
Founder and CEO

Point of View

CMS Rule Redefines Prior Authorization: What Health Plans Must Do Now to Comply.

The release of the CMS Interoperability and Prior Authorization Final Rule is changing the compliance landscape. This article highlights components of the new rule to consider as you prepare for compliance and explore opportunities to improve prior authorization operations.

Healing Healthcare

Pharmacy Transformation, Part 2

Learn how Blue Shield of California is transforming pharmacy care to bring affordable, transparently priced prescription drug options to their members. Watch our latest Healing Healthcare webisode.

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