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Zaida S.

Strategy Chief of Staff and Healthcare Consultant
Zaida S. Aronovsky

With 30 years of healthcare experience, Zaida serves as Freed’s Strategy Chief leading our internal strategy development in addition to coaching healthcare organizations through large-scale change efforts. She has directed several enterprise-wide system implementations, provided guidance to healthcare leadership during significant organizational changes, and worked with program management offices to adopt agile best practices and define governance structures.

Zaida excels in communication and changes leadership, and partners with organizations to facilitate strategic discussions, achieve employee engagement, and produce sustainable results. Outside the office, you can find Zaida on a soccer field playing the beautiful game, hiking mountains with her friends, and spending time with her husband and three girls. She earned her Ph.D. in Organizational Behavior from the Claremont Graduate University and her Bachelor of Arts in Psychology from the University of Colorado. Zaida is certified as a Project Management Professional and SAFe Agilist.

  • Helps healthcare organizations avoid pitfalls and maximize initiative benefits by deploying program management best practices
  • Cultivates client trust and engagement through effective application of change management principles
  • Offers significant experience driving strategic transformation through large-scale program implementations



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