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Jump-starting Operational Improvements in Marketing Communications for a Major Health Plan

The ACA has had many downstream impacts for health plans, including growth in membership and a more complex population profile. In addition, our client recently centralized the development of marketing communications for this line of business and has planned other initiatives that will impact marketing operations. Freed recognized the need to bring awareness to specific gaps in performance and to provide a structure that would enable the client team to take ownership of the improvement process.

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