Freed Associates Samir Panchal presented with Alameda Health System CFO, David Cox at the HFMA NorCal Annual Spring Conference, April 14. They shared the journey Alameda Health System (AHS) embarked upon to transform into a profitable, competitive player in the Bay Area healthcare market. The presentation covered the 2-year path that AHS traveled to recalibrate its end-to-end revenue cycle management and strengthen its overall financial footing. One of many results from this effort was a generation of an additional $100M in revenue for the health system. The session focused on the strategy, delivery, and implementation that led to this successful turnaround.